YouGov eyes social media boost

Polling firm YouGov is to roll out a service that will help companies make sense of the “noise” generated on social networking sites such as Twitter. The pollster already has a panel of 426,000 people that it uses for its UK market research but it will soon start...

Pinterest Leads Consumers From Pin To Purchase

Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site’s ability to generate leads. Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a...

Foursquare will be big in Britain says chief

Dennis Crowley, the co-founder and chief executive of Foursquare, a location-sharing social network, says the service will be as big in the UK as it is US this time next year. via Foursquare will be big in Britain says chief – Telegraph.