BBC News – Webbys: BBC News website wins People’s Voice news award

The BBC News website has won the People’s Voice award for news at this year’s Webbys. Other awards went to Pinterest, Google+ and Spotify, all of whom picked up their first Webbys. The Daily Beast won the judges’ award for news website. The People’s Voice awards sit alongside the judges’ awards and are voted for…

Read More

Pinterest Leads Consumers From Pin To Purchase

Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site’s ability to generate leads. Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber…

Read More