‘It’s Time for Skype’ Campaign Launches in U.S. and U.K

Skype is launching a $12 million marketing campaign in the U.S. and the U.K. today, starting with an outdoor push that challenges consumers to think about the quality of their personal communications and introduces the line, “It’s time for Skype.” The campaign, from Pereira & O’Dell in San Francisco, uses provocative lines to snipe at…

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