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Why the Bible is the only content marketing guide you’ll ever need

by Admin | 11 May, 2013 | Content, Marketing campaigns, News

There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all know it, even if we think we don’t. As content marketing strategies go there is a lot to admire. Dale Lovell illustrates just how...

Marketers Increasing Digital, Mobile Multicultural Efforts

by Admin | 7 Oct, 2012 | Marketing campaigns, Search engine optimisation

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media. According to a new survey from the Association of National Advertisers, 87%...

‘It’s Time for Skype’ Campaign Launches in U.S. and U.K

by Admin | 7 Apr, 2012 | Marketing campaigns, Social media

Skype is launching a $12 million marketing campaign in the U.S. and the U.K. today, starting with an outdoor push that challenges consumers to think about the quality of their personal communications and introduces the line, “It’s time for Skype.”...
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