Study Shows Social Media Marketing Management is Haphazard at Best

A surprising number of people are still confused about social media marketing. They know it’s on trend and that it’s probably good for business but logistically, it’s still a bit of a mystery for most. EPiServer recently surveyed 250 UK marketing decision makers and their thoughts on social media marketing were all over the board.…

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YouGov eyes social media boost

Polling firm YouGov is to roll out a service that will help companies make sense of the “noise” generated on social networking sites such as Twitter. The pollster already has a panel of 426,000 people that it uses for its UK market research but it will soon start tracking their “tweets” and other feed on…

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