Skype is launching a $12 million marketing campaign in the U.S. and the U.K. today, starting with an outdoor push that challenges consumers to think about the quality of their personal communications and introduces the line, “It’s time for Skype.”
The campaign, from Pereira & O’Dell in San Francisco, uses provocative lines to snipe at other technologies and social media. The include “When did it become OK to text Mum happy birthday?” and “140 characters doesn’t equal staying in touch.”
Francie Strong, Skype’s director of global customer-base marketing, said, “The focus is on big, bold statements to grab people’s attention and get them to think about how they communicate.”
via ‘It’s Time for Skype’ Campaign Launches in U.S. and U.K. | Global News – Advertising Age.
