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The Social Search Column I Wish I’d Written

by Admin | 21 Aug, 2011 | FaceBook, Google, Google search, Search engines, Social media, Twitter

In May, Ryan DeShazer wrote that “Social is the New Search,” and articulated his thoughts on how the adoption and evolution of social media would have a profound impact on traditional search. In that piece, he questioned how Google could remain relevant in...

Less than 1% of Web Site Visits Come from Social Media

by Admin | 23 Apr, 2011 | Social media

One of social media’s big selling points is the high degree of user engagement it generally produces — but paradoxically this “stickiness” may also be a liability, as heavily-engaged users are also less likely to follow links leading to sites...

Search Reaches Turning Point With Social Integration

by Admin | 15 Oct, 2010 | Search engines, Social media

What will search look like five years from now? Most marketers and search experts don’t want to venture a guess because of the speed at which engineers innovate at Google, Microsoft Bing, Yahoo and Facebook is just too fast. Others going out on a limb to express...

Your Brand On Facebook: Too much information

by Admin | 15 Oct, 2010 | FaceBook, Social media

We are living in a time where generations are divided about what constitutes too much information, or “TMI.” To younger generations, putting the word out about significant life events through social media is a quick way to keep friends and loved ones...

Twitter Acquires Analytics Startup

by Admin | 12 Jun, 2010 | Social media, Twitter

Analytics continue to become an important part of Twitter’s services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently...

SEO Best Practices For Twitter

by Admin | 23 May, 2010 | Social media, Twitter

Tad Chef explains five common Twitter SEO best practices, describing how to get better performance from optimizing the content, and what to expect as the outcome. For example, making tweets spread virally is perhaps the most important discipline of Twitter SEO, he...

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