Twitter and Facebook eyed for benefit applications

by | 7 Oct, 2012 | FaceBook, News, Twitter

Under the Cabinet Office scheme people wanting to apply for services ranging from benefits and tax credits to passports will be able to access them using their logins for websites such as Twitter and Facebook. Once they have logged on via computer or mobile phone, the...

Twitter Rolls Out Targeted Tweets

by | 20 Jul, 2012 | Social media, Twitter

Twitter on Thursday introduced an enhancement that allows advertisers to target Promoted Tweets to specific users according to location, devices and platforms. While that type of segmenting has already been available, the difference now is that a brand doesn’t have to...

London Eye Colour Depends On Olympic Tweeters

by | 20 Jul, 2012 | News, Twitter

tSosolimited, has been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the “world’s first social media driven light show”,...

YouGov eyes social media boost

by | 7 Apr, 2012 | Twitter

Polling firm YouGov is to roll out a service that will help companies make sense of the “noise” generated on social networking sites such as Twitter. The pollster already has a panel of 426,000 people that it uses for its UK market research but it will soon start...