Augmented reality on the road to purchase

Consumers are very gradually learning to point their phones at things to receive benefit. For years, marketers enamored with QR codes have been plastering them onto newspaper and magazine pages as well as billboards. And years ago, AR (augmented reality) company Layar allowed house shoppers in the Netherlands to point their phones at houses for…

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Ten interesting digital stats we’ve seen this week

Here’s a round up of digital marketing stats we’ve seen this week. Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds… via┬áTen interesting digital stats we’ve seen this week | Econsultancy.