Twitter Acquires Analytics Startup

Analytics continue to become an important part of Twitter’s services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems.

While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too.

via MediaPost Publications Twitter Acquires Analytics Startup, Supports Promoted Tweets 11/06/2010.

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