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Google Clicks Rise 28% On $9.7 Billion In Revenue

by Admin | 17 Oct, 2011 | Google, Google search, Search engine optimisation

Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the...

How To Expand SEO Campaigns Globally

by Admin | 21 Aug, 2011 | Search engine optimisation, Search engines

No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have international strategies to support expanding paid-search practices internationally. Now, more search...

The Social Search Column I Wish I’d Written

by Admin | 21 Aug, 2011 | FaceBook, Google, Google search, Search engines, Social media, Twitter

In May, Ryan DeShazer wrote that “Social is the New Search,” and articulated his thoughts on how the adoption and evolution of social media would have a profound impact on traditional search. In that piece, he questioned how Google could remain relevant in...

How Social Media Influences SEO

by Admin | 23 Apr, 2011 | Search engine optimisation, Search engines

Crispin Sheridan serves up four reasons that every boss should know about social media’s influence on SEO and its brand. Sheridan suggests marketers should start by going to their preferred search engine and enter in the keyword search box the company’s...

Managing the Content Network in Google and Bing

by Admin | 15 Oct, 2010 | Bing, Google search, Search engines

Google’s and Microsoft’s content networks can cause headaches, but paid search experts should know the reporting tools to effectively manage accounts, according to Jen. She specially points to the gap in time during the ad serving transition to adCenter in...

Search Reaches Turning Point With Social Integration

by Admin | 15 Oct, 2010 | Search engines, Social media

What will search look like five years from now? Most marketers and search experts don’t want to venture a guess because of the speed at which engineers innovate at Google, Microsoft Bing, Yahoo and Facebook is just too fast. Others going out on a limb to express...
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