Marketers Increasing Digital, Mobile Multicultural Efforts

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media.

According to a new survey from the Association of National Advertisers, 87% of marketers are either increasing or maintaining their spending levels on multicultural media compared with last year. At the same time, these marketers are increasing their multicultural dollars on newer media platforms such as Web sites, online ads and search engine marketing.

via MediaPost Publications Marketers Increasing Digital, Mobile Multicultural Efforts 05/10/2012.

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