Google+ Ads Would Perform Well

An eye-tracking study conducted by EyeTrackShop suggests that if Google+ offered brands an option to place ads on the social network, site visitors would spend at least as much time gazing at them as they would with ads on Facebook. via MediaPost Publications Google+...

Time To Pile Onto Google?

What’s old is new again. Remember the years when the likes of Netscape and Apple joined forces with a host of smaller, but no less aggrieved businesses to sue the bejezus out of Microsoft? Or Microsoft’s antitrust battles that resulted in the famous...

How Google May Use Categories as a Search Ranking Factor

Here’s a patent for a system and method that determines a composite score for categorized search results. A Google patent filed in 2004, and granted Tuesday, describes how the search engine may try to associate Web pages with categories, and queries with...

Video Optimisation: Google Best Practices

Nelson Lee highlights three best practices that address some of the most common problems found when crawling and indexing video content. These include ensuring video URLs are crawlable, stating what countries your videos may play in, and clearly indicating to search...