Five Reasons Businesses Should Be Using Google+

For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? There are essentially three main parts to Google+ for businesses: * Google+ pages * Google+ badges * +1 Buttons The...

Google Campus

London’s claim to being the hub for tech startups in Europe got a boost last week, when Google opened the doors of its latest effort, Google Campus, a seven-story centre for startups, which it has launched in partnership with several existing organizations, and big...

Can Google Succeed As A Platform Company?

Google announced a range of storage, cloud, and App Engine services this week that should help it compete with Amazon Web services and Microsoft. The offerings focus on supporting enterprise customers on platforms, such as those that require a server host, or...

In Defense Of Google

Michael Martinez and Jim Rudnick, you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday 16 August about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through ‘quality...