Consumers are very gradually learning to point their phones at things to receive benefit.
For years, marketers enamored with QR codes have been plastering them onto newspaper and magazine pages as well as billboards.
And years ago, AR (augmented reality) company Layar allowed house shoppers in the Netherlands to point their phones at houses for sale and instantly see related information about those houses displayed on their phone screens.
After moving to printed pages and various other flat surfaces, the next logical step is to streamline the road to friction-free mobile shopping.
We’re talking, of course, of the one-click-buy after the point.
Though not massive in scale, it’s becoming clear that a certain number of people will scan codes and use AR.