What has the greater impact on organic search rankings? Facebook Likes or Google +1s?

According to new data, Google +1s have a stronger correlation to high natural search rankings than Facebook Likes, and play a bigger role in a blended natural search strategy.

Digital agency Stickyeyes has looked at the influence of both Google +1s and Facebook Likes as emerging ranking signals using its Roadmap tool, which analyses over 100m ranking signal metrics each month across a 13 terabyte database.

This study looked at over 7,000 URLs that rank in the top 20 positions across multiple competitive sectors in Google.co.uk and correlated their actual +1 and Like counts versus ranking position.

The results suggest that +1s have the biggest impact on search rankings…

via What has the greater impact on organic search rankings? Facebook Likes or Google +1s? | Econsultancy.

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