Name: Saga (only available by invitation only and only for the USA currently)
Quick Pitch: Saga observes your real-world activity through the eyes of your mobile phone.
Genius Idea: After Saga has become familiar with your patterns of activity, it starts making personal recommendations.
We all have our daily routines — bus route, favorite coffee shop, the corner deli. Once habits are formed, they are difficult to break, even if there are better options out there.