Now that Mitt Romney is the clear front-runner for the Republican presidential nomination, we’re seeing both Romney and Obama’s campaigns ratchet up their advertising in an effort to reach male voters going into November. Historically, most of the political spend for a Presidential election would be for television ads, but with Facebook’s enormous reach, it now exceeds that of both broadcast and print media.
This should come as no surprise. Nearly 2.65 million cable and satellite TV subscribers have canceled their service since 2008 and now rely solely on Web-based services, eg, Boxee, Apple TV, Hulu. Which means the general public, and men in general, are spending less time in front of the television and more time multi-tasking on the Internet.
via MediaPost Publications Why The Race For The White House Goes Through Facebook 19/07/2012.
