How To Calculate Lifetime Value

Not all marketers know the worth of customers. Here’s a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.

via MediaPost Publications How To Calculate Lifetime Value 19/08/2011.

Leave a Reply

Your email address will not be published. Required fields are marked *