Why You Should Combine Your PPC & SEO Strategies

Few brands take advantage of combined SEO and paid search strategies. Jason Tabeling suggests advertisers should think of how consumers interact with their search efforts and adjust campaigns accordingly. SEO and paid search should not live in silos because in the marketing funnel, one type of campaign feeds off the other. Tabeling provides tips on how to balance both.

Why You Should Combine Your PPC & SEO Strategies – Search Engine Watch (SEW).