Why do you need a website – part 2

continuation of part 1……….

Many businesses use their websites to manage customer enquiries and complaints as it offers a single location where they know they can get help if they need it. This builds a relationship with your new customers.

A website allows you to be found by many more people. There are more people shopping on line these days but a lot more research products and services as well as retailers.You can sign up to Yell and other on line directories without a website but having your own allows you to be found in other ways and makes it much easier for potential buyers to look at the products or services you can offer.

You do not have to have a fully functional shop where they can buy directly from you, as a lot of people still like to be able to go into a shop and browse. They could buy other items too not just the one they came for. You can advise them personally and by showing stock levels you can perhaps avoid them ringing you to find out what you have available.

Provide customers with quotes by email.  Just set up a secure contact form on the site and then email the customer back with quotes. If you have more sophisticated technology behind your site you may be able to generate automatic quotes for your customers. You can also use services like PayPal to generate invoices so that you can accept payments electronically. You should also have a look at NoChex as they offer a similar service.

Websites are a good way for a business to interact directly with customers. Whether this is using a simple ‘contact us’ form or more sophisticated software like real-time chat or instant messaging, it is always great to have the opportunity to talk to your customers.

Every time a visitor to your website leaves their details you should be adding them to a database so you can very easily build a customer relationship system. Invite your visitors to opt in to receive a newsletter or notifications of special offers and by using a product like MailChimp this will keep your costs down. Doing so will give you a way to contact customers directly and it will also give you a better understanding of the people who buy your products or services.

You can write expert guides based on your experience in your industry or about your products and services. If you are an expert in your field, you have a great opportunity to use it by writing industry guides. These will help your customers to understand your industry better and give them a reason to come back to your site more often.

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