Most firms unaware of Web domain changes: Reuters

Ever fancied having your very own domain extentions then if you have the money, $185,000 then this may be an option?

LONDON (Reuters) – Two thirds of businesses are unaware they will be able to use their own name in place of domain extensions such as .com, .org, or .net when Internet domains are liberalized next year, according to a survey.

The change would let the likes of Nike or Microsoft control their own domain and better exploit their brands, and also counter cyber-squatters who use variations of brands on the 280 or so existing domain extensions.

“If you have ‘.nike’, for example, you can create real and specific branded Websites, like ‘running.nike’ or ‘runlondon.nike’,” Joe White, chief operating officer of domain registrar Gandi.net, told Reuters in an interview.

Read the full article using the link blow. It wont be cheap but if you are a big corporate it may well be a worth while exercise.

Most firms unaware of Web domain changes: survey | Technology | Internet | Reuters.

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