Google Releases New AdWords API

Google has launched a new AdWords API that includes shared budgets and reports, along with the ability to rotate in with other ads and set up demographic targeting at the ad group level. The AdWords team also tells marketing it will “sunset” v201206 at the end of February 2013. via MediaPost Publications Google Releases New AdWords…

Marketers Increasing Digital, Mobile Multicultural Efforts

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media. According to a new survey from the Association of National Advertisers, 87% of marketers are either increasing or maintaining their spending levels on multicultural media compared with…

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How To Automatically Reduce Duplicate Web Pages

BloomReach this week launched an algorithmic de-duplication technology that detects and reduces duplicate pages on Web sites. It does so without manual intervention, reducing about 95% of pages with duplicate content, increasing the signal-to-noise ratio and ensuring that the most relevant pages get found. The platform, BloomReach Dynamic Duplication Reduction (DDR), is part of the BloomReach Web Relevance…

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Twitter and Facebook eyed for benefit applications

Under the Cabinet Office scheme people wanting to apply for services ranging from benefits and tax credits to passports will be able to access them using their logins for websites such as Twitter and Facebook. Once they have logged on via computer or mobile phone, the social networking site will send an email confirming their…

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