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Study Shows Social Media Marketing Management is Haphazard at Best

29 April, 2012 – 2:05 pm | 5,929 views

A surprising number of people are still confused about social media marketing. They know it’s on trend and that it’s probably good for business but logistically, it’s still a bit of a mystery for most.
EPiServer recently surveyed 250 UK marketing decision makers and their thoughts on social media marketing were …

YouGov eyes social media boost

7 April, 2012 – 10:39 am | 1,179 views

Polling firm YouGov is to roll out a service that will help companies make sense of the “noise” generated on social networking sites such as Twitter.
The pollster already has a panel of 426,000 people that it uses for its UK market research but it will soon start tracking their “tweets” …