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Articles tagged with: customer journey

Google finds channel attribution useful, but misunderstood

7 April, 2012 – 10:30 am | 1,367 views

More than half of marketers who responded to a survey on the impact of attribution said understanding the path to conversion allows them to more accurately disburse budgets. Many, however, still don’t understand how the process should work.
Marketers have been working to understand how a variety of channels influence sales. …