BBT Webmasters

Video Optimisation: Google Best Practices

Admin — Sat, 19 Jun 2010 07:27:55 +0000

Nelson Lee highlights three best practices that address some of the most common problems found when crawling and indexing video content. These include ensuring video URLs are crawlable, stating what countries your videos may play in, and clearly indicating to search engines if videos get removed.

Read the whole story at Google Webmaster Central Blog.

via MediaPost Publications Video Optimisation: Google Best Practices 17/06/2010.

How To Optimise Keyword Bids

Admin — Sat, 19 Jun 2010 07:25:14 +0000

Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesnt make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.

Read the whole story at Search Engine Land.

via MediaPost Publications How To Optimise Keyword Bids 18/06/2010.

Google Goes Opt-Out On Geotargeting

Admin — Mon, 14 Jun 2010 20:31:25 +0000

The last couple months have brought a growing chorus of complaint about the aggressive, cavalier attitude displayed by the dominant Web companies — especially Facebook and Google — regarding member information and privacy.

MediaPost Publications Google Goes Opt-Out On Geotargeting 14/06/2010.

9 Expert SEO Tips for Small Businesses

Admin — Sun, 13 Jun 2010 13:38:35 +0000

Ignore the search engines at your peril. Today, with so many people flocking online to research purchases, to find suppliers, and to otherwise conduct business — knowing something about how to get traffic to your websites from the search engines is an essential part of marketing.

Whether you are a do-it-yourselfer, or use SEO professionals to help you, it pays to know something about SEO. I subscribe to the philosophy that the more you know about a subject, the better you are able to ask informed questions, hire qualified professionals, and make good decisions to enhance your Web presence.

via 9 Expert SEO Tips for Small Businesses | Small Business Trends.

How To Turn Google.coms Homepage Into A Marketing Tool

Admin — Sun, 13 Jun 2010 13:35:53 +0000

Google could capitalise on a marketing opportunity Bing decided not to take when it launched images and interactive messages on the homepage of it search engine. With Bing, we saw Microsoft roll out colorful images for the search homepage. Last week Google followed, but on Thursday the Mountain View, Calif., company asked us to choose our own.

via MediaPost Publications How To Turn Google.coms Homepage Into A Marketing Tool 10/06/2010.

Creating Indexable And Search-Friendly URLs

Admin — Sat, 12 Jun 2010 14:45:28 +0000

Great content doesn’t always get ranked high in query results. It also takes a good URL structure to optimize for search engines, according to Mark Jackson. He give examples of good URL structures that make it easier for search engines to recognize, index and serve up content.

Jackson explains that some things to keep in mind when building a Web site include the ability to handle canonicalization issues, URL rewriting, adding breadcrumbs, changing headers, and optimizing images.

Read the whole story at ClickZ.

via MediaPost Publications Creating Indexable And Search-Friendly URLs 09/06/2010.

Bing To Boost Search Indexing

Admin — Sat, 12 Jun 2010 14:41:09 +0000

Microsoft Bing plans to release this summer free tools for webmasters and SEO professionals built in Silverlight 4. Liva Judic tells us one feature allows Webmasters to submit priority URLs, as well as those they want blocked from indexing in SERPs. He also provides updates on Bing’s social updates and wooing of Apple.

Read the whole story at Search Engine Watch.

via MediaPost Publications Bing To Boost Search Indexing 11/06/2010.

Twitter Acquires Analytics Startup

Admin — Sat, 12 Jun 2010 14:34:06 +0000

Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too.

via MediaPost Publications Twitter Acquires Analytics Startup, Supports Promoted Tweets 11/06/2010.

Google Analytics Blog: The Power of Multiple Custom Variables

Admin — Sat, 12 Jun 2010 14:29:00 +0000

This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor a Google Analytics Certified Partner in Northern California.

Google Analytics Blog: The Power of Multiple Custom Variables.

Google Caffeine Released Officially June 8, 2010

Admin — Sat, 12 Jun 2010 14:25:04 +0000

Google today announced the completion of its new index algorithm called Caffeine. According to Google “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.” Read more about this here: http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Google Caffeine Released Officially June 8, 2010 | Boomtown Internet Group.