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Don’t Get Too Excited About Twitter’s Integration With iOS 5

Admin — Mon, 17 Oct 2011 09:24:07 +0000

The top news of the day on 13 October was about Twitter’s integration into Apple’s now available iOS 5. Which is understandable, if social media is your business.

But I also think it’s an indication of our industry’s tendency to get excited about things that ultimately don’t matter

Yes, this integration is big news, of a sort. But how much will the average user care? In case you can’t tell, this article is going to argue it’s not all that much.

MediaPost Publications Don’t Get Too Excited About Twitter’s Integration With iOS 5, You Geek 13/10/2011.

Securing WordPress

Admin — Mon, 17 Oct 2011 08:56:00 +0000

I have been hacked not the biggest revelation that any web person has ever uttered but answering my customers “why me?” is a lot harder to answer. Boredom by kids that think that this is proper programming, because I am on American servers who knows. These are the plugins that I have used to help fend off the brute force attacks not the complete set up but just enough so that you can sleep at night.

Login

Lock down your login.php page with limit logins plugins:

http://wordpress.org/extend/plugins/limit-login-attempts/

Limit the number of login attempts possible both through normal login as well as using auth cookies.

By default WordPress allows unlimited login attempts either through the login page or by sending special cookies. This allows passwords (or hashes) to be brute-force cracked with relative ease.

Security

These help you to make sure that your passwords are strong and that you have not left anything in plain sight. Choose the plugin that suits your site and there are many more options on WordPress.Org.

WP Security scan

http://wordpress.org/extend/plugins/wp-security-scan/

WP Security Scan checks your WordPress website/blog for security vulnerabilities and suggests corrective actions

Better WP Security

http://wordpress.org/extend/plugins/better-wp-security/

Better WP Security takes the best WordPress security features and techniques and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features or the possibility of missing anything on your site.

Secure WordPress

http://wordpress.org/extend/plugins/secure-wordpress/

Secure WordPress beefs up the security of your WordPress installation by removing error information on login pages, adds index.html to plugin directories, hides the WordPress version and much more.

Can Google Succeed As A Platform Company?

Admin — Mon, 17 Oct 2011 08:38:02 +0000

Google announced a range of storage, cloud, and App Engine services this week that should help it compete with Amazon Web services and Microsoft. The offerings focus on supporting enterprise customers on platforms, such as those that require a server host, or retailers and global advertising agencies that want space to store video clips. But a Googler’s post on Google+ questions whether the Mountain View, Calif. company can succeed in supporting platforms.

via MediaPost Publications Can Google Succeed As A Platform Company? 13/10/2011.

Google Clicks Rise 28% On $9.7 Billion In Revenue

Admin — Mon, 17 Oct 2011 08:32:27 +0000

Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the sites of AdSense partners that Google announced during its Q3 earnings call Thursday.

via MediaPost Publications Google Clicks Rise 28% On $9.7 Billion In Revenue 14/10/2011.

Four Hidden Gems Within Google Analytics

Admin — Mon, 17 Oct 2011 08:22:37 +0000

This is an investigation into Google Analytics’ V5 current feature set. Some of these features have been around for a while; others are new with the introduction of Google Analytics V5. All are essential if you want to take your implementation to a new level of understanding.

via MediaPost Publications Four Hidden Gems Within Google Analytics 14/10/2011.

In Defense Of Google

Admin — Sun, 21 Aug 2011 17:00:22 +0000

Michael Martinez and Jim Rudnick, you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday 16 August about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through ‘quality of the service it provides’ — they get there through marketing, and Google has done PLENTY of that.”

via MediaPost Publications In Defense Of Google 18/08/2011.

Google+ Ads Would Perform Well

Admin — Sun, 21 Aug 2011 16:54:18 +0000

An eye-tracking study conducted by EyeTrackShop suggests that if Google+ offered brands an option to place ads on the social network, site visitors would spend at least as much time gazing at them as they would with ads on Facebook.

via MediaPost Publications Google+ Ads Would Perform Well 17/08/2011.

QR Codes Become Technology To Manage Reputation

Admin — Sun, 21 Aug 2011 16:51:51 +0000

Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR codes, James Alexander, CEO at Vizibility, told MediaPost.

Those who create an account on Vizibility will have an option to link in Facebook and LinkedIn contact lists when adding a QR code to a Web site, business card or marketing collateral. The link in the code will pull in information from their social graph on a mobile device.

via MediaPost Publications QR Codes Become Technology To Manage Reputation 15/08/2011.

Time To Pile Onto Google?

Admin — Sun, 21 Aug 2011 16:49:48 +0000

What’s old is new again.

Remember the years when the likes of Netscape and Apple joined forces with a host of smaller, but no less aggrieved businesses to sue the bejezus out of Microsoft? Or Microsoft’s antitrust battles that resulted in the famous consent decree?

Now, forces are gathering to turn up the antitrust heat on Google. Congress, federal antitrust regulators and many of Google’s rivals are arming for battle. Ironically, Microsoft is one of the fomenters.

via MediaPost Publications Time To Pile Onto Google? 15/08/2011.

How To Calculate Lifetime Value

Admin — Sun, 21 Aug 2011 16:48:08 +0000

Not all marketers know the worth of customers. Here’s a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.

via MediaPost Publications How To Calculate Lifetime Value 19/08/2011.