Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too. via MediaPost Publications Twitter Acquires [...]
Tad Chef explains five common Twitter SEO best practices, describing how to get better performance from optimizing the content, and what to expect as the outcome. For example, making tweets spread virally is perhaps the most important discipline of Twitter SEO, he writes. So add popular terms and keywords to your tweet to make people [...]
Signs that your social media consultant might be a hack, composed by bona fide social media expert Peter Shankman and his partner Sarah Evans and first posted on Shankmans blog. Makes for some interesting reading and very funny. Buyer beware. via MediaPost Publications 05/05/2010.
Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans. Via Mashable 5 Unique Ways to Use Twitter for Business.
Marketers, if you’re looking for tips on how to make the most of Twitter’s new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what’s new about the ad model. There’s enough sound advice out there. Via Media post 20/04/2010
Peter Smith explains two Twitter tools Google released recently. Both are available in Google Labs. One, Replay It, provides the ability to search on historic tweets. With the other, Google Follow Finder, simply enter your Twitter account name and youll see a list of people you might be interested in following. Read the whole story [...]
Marketers are concerned about the influence real-time Web results will have on their respective companies query ranking in the top half of organic search results. They believe that real-time feeds from Twitter, Facebook and others could push company listings below the fold. via MediaPost Publications Handling SEO Concerns About Real-Time Search 16/04/2010.
Tensions between Twitter and its developer community — which The New York Times all but credits for its success — will reportedly come to a head this week at a conference in San Francisco. “Serious tension was starting to develop long before the conference,” writes The Times. Now, however, “Developers fear that if Twitter's engineers [...]
Building excitement for next week’s relaunch, Twitter Creative Director Doug Bowman is hinting at what we can soon expect from the top microblogging platform. Bowman posted a corner of the redesign on his Dribble page, with the message “Working on what may end up a significant redesign. Not final yet. What we can show without [...]
Virginia Nussey runs down some of Twitter's most recent changes that marketers may want to consider using. These include Twitter as a hub, real-time optimization, and a tool called @anywhere, which allows people to share content on third-party sites by replacing APIs with a few lines of JavaScript. Read the whole story at Bruce Clay [...]
