Social media
The Social Search Column I Wish I’d Written
In May, Ryan DeShazer wrote that “Social is the New Search,” and articulated his thoughts on how the adoption and evolution of social media would have a profound impact on traditional search. In that piece, he questioned how Google could remain relevant in a socially-charged world and hypothesised that social channels (Facebook especially) would emerge as mainstream search’s next logical destination.
MediaPost Publications The Social Search Column I Wish I’d Written 19/08/2011.
Less than 1% of Web Site Visits Come from Social Media
One of social media’s big selling points is the high degree of user engagement it generally produces — but paradoxically this “stickiness” may also be a liability, as heavily-engaged users are also less likely to follow links leading to sites outside the social media universe. At least, that’s the conclusion being drawn from some interesting research findings just released by ForeSee Results.
via MediaPost Publications Less than 1% of Web Site Visits Come from Social Media 07/04/2011.
Search Reaches Turning Point With Social Integration
What will search look like five years from now? Most marketers and search experts don’t want to venture a guess because of the speed at which engineers innovate at Google, Microsoft Bing, Yahoo and Facebook is just too fast. Others going out on a limb to express their thoughts had mixed opinions.
via MediaPost Publications Search Reaches Turning Point With Social Integration 14/10/2010.
Your Brand On Facebook: Too much information
We are living in a time where generations are divided about what constitutes too much information, or “TMI.” To younger generations, putting the word out about significant life events through social media is a quick way to keep friends and loved ones informed.
Twitter Acquires Analytics Startup
Analytics continue to become an important part of Twitter’s services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems.
