Search engine optimisation
Google Clicks Rise 28% On $9.7 Billion In Revenue
Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the sites of AdSense partners that Google announced during its Q3 earnings call Thursday.
via MediaPost Publications Google Clicks Rise 28% On $9.7 Billion In Revenue 14/10/2011.
How To Expand SEO Campaigns Globally
No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have international strategies to support expanding paid-search practices internationally. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify created a guide to get started
See rest of articel MediaPost Publications How To Expand SEO Campaigns Globally 19/08/2011.
How Social Media Influences SEO
Crispin Sheridan serves up four reasons that every boss should know about social media’s influence on SEO and its brand. Sheridan suggests marketers should start by going to their preferred search engine and enter in the keyword search box the company’s brand name and the word “sucks.” “Fair warning … brace yourself before you do.” Social media takes marketers back to their roots by helping them get to know potential or existing customers better, including their likes and dislikes.
via MediaPost Publications How Social Media Influences SEO 07/04/2011.
Serious Robots.txt Misuse & High Impact Solutions
Lindsay want to know if your Web site misuses the robots.txt file. She explains how search engines treat robots.txt blocked files and invites SEO professionals to entertain themselves by reading about a few flawed implementation examples — which could provide insight on how to avoid the same mistakes.
SEOmoz | Serious Robots.txt Misuse & High Impact Solutions.
Blackhat SEO ‘cheats’ Reddit
Cade Medtz tells us about a London-based blackhat SEO who gamed the link-exchange site Reddit by using fake accounts to boost voting on selected stories. This was the blackhat known only as Esrun, who posted a video describing a way to create fake accounts using scripts to create fake votes. The scripts allowed him to encourage votes from real users and drive links to the top of selected news category pages.
Blackhat SEO ‘cheats’ Reddit • The Register.
