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Google Releases New AdWords API

7 October, 2012 – 1:48 pm | 3,162 views

Google has launched a new AdWords API that includes shared budgets and reports, along with the ability to rotate in with other ads and set up demographic targeting at the ad group level. The AdWords team also tells marketing it will “sunset”┬áv201206 at the end of February 2013.
via MediaPost Publications …

Marketers Increasing Digital, Mobile Multicultural Efforts

7 October, 2012 – 1:44 pm | 3,951 views

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media.
According to a new survey from the Association of National Advertisers, 87% of marketers are either increasing or maintaining their spending levels on …

Ask the experts: How will rel=author affect SEO?

29 April, 2012 – 10:50 am | 1,506 views

Google launched its authorship program last year and, using the “rel=author” markup, authors are given a more prominent listing in the SERPS.
Implementing this is relatively easy to do (some useful instructions here) and it has the potential to improve CTR through enhanced search results.
But how significant is this now, and …

Google Clicks Rise 28% On $9.7 Billion In Revenue

17 October, 2011 – 8:32 am | 970 views

Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the sites of AdSense partners that Google announced during its Q3 …

How To Expand SEO Campaigns Globally

21 August, 2011 – 4:46 pm | 825 views

No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have international strategies to support expanding paid-search practices internationally. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify created a guide …

How Social Media Influences SEO

23 April, 2011 – 10:10 pm | 761 views

Crispin Sheridan serves up four reasons that every boss should know about social media’s influence on SEO and its brand. Sheridan suggests marketers should start by going to their preferred search engine and enter in the keyword search box the company’s brand name and the word “sucks.” “Fair warning … …