Nelson Lee highlights three best practices that address some of the most common problems found when crawling and indexing video content. These include ensuring video URLs are crawlable, stating what countries your videos may play in, and clearly indicating to search engines if videos get removed. Read the whole story at Google Webmaster Central Blog. [...]
Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesnt make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other [...]
Ignore the search engines at your peril. Today, with so many people flocking online to research purchases, to find suppliers, and to otherwise conduct business — knowing something about how to get traffic to your websites from the search engines is an essential part of marketing. Whether you are a do-it-yourselfer, or use SEO professionals [...]
Great content doesn’t always get ranked high in query results. It also takes a good URL structure to optimize for search engines, according to Mark Jackson. He give examples of good URL structures that make it easier for search engines to recognize, index and serve up content. Jackson explains that some things to keep in [...]
If you're wondering how to optimize your paid search campaign to profit from every click, Stoney deGeyter has the answer. He takes marketers deep into some complex calculations in an attempt to get more accurate cost per conversion data for PPC campaigns. He also explains how to determine the amount you can spend on campaigns [...]
Rand Fishkin walks through ten principles of link valuation that you can observe, test and, in some cases, patent. He explains they're not hard and fast rules, but rather based on experience, tests and observations. Fishkin provides graphs and details that describe link-building tactics for search engines valuation of links in HTML code, inside unique [...]
Tad Chef explains five common Twitter SEO best practices, describing how to get better performance from optimizing the content, and what to expect as the outcome. For example, making tweets spread virally is perhaps the most important discipline of Twitter SEO, he writes. So add popular terms and keywords to your tweet to make people [...]
Building awareness for the brand through high-quality content is useful not only for Web site visitors, but search engine crawlers looking for pages and information to index. Here are four ways high-quality content can help your business. Read the whole story at SEO Consult. via MediaPost Publications How To Define High-Quality Content 21/05/2010.
Recently Google announced that they will rank websites higher that have quicker to load pages. Some may see this as a unilateral decision by the dominant force in the Internet. Let's consider what this policy is aiming to do. via MediaPost Publications Now That Google Search Result Rankings Include Page Speed, What You Don’t Know [...]
It took him about five months to finish the list, but Rand Fishkin finally did it, adding 16 more SEO problems and tools to fix them to the 30-point list he began last year. Some of them are obvious and well known, while others are more obscure. Fishkin covers everything from generating XML sitemap files [...]
