Google could capitalise on a marketing opportunity Bing decided not to take when it launched images and interactive messages on the homepage of it search engine. With Bing, we saw Microsoft roll out colorful images for the search homepage. Last week Google followed, but on Thursday the Mountain View, Calif., company asked us to choose [...]
With the launch of the iPad this month, the category of emerging devices that access the Web but aren’t phones is poised to get even bigger. So how is this burgeoning segment shaping up for mobile advertisers? via MediaPost Publications Report: 1 In 5 Mobile Impressions From Connected Devices 19/04/2010.
What if Google disappeared? While it is not likely that it will abandon the search engine as its main advertising network, Chris Copeland, CEO at GroupM Search in the Americas, reminded Search Insider Summit attendees in Captiva, Fla. Friday that they have other options to reach consumers. Marketers need to think about integrating various strategies [...]
“Search is not where it’s at,” Steve Jobs said at an event at Apple headquarters last week. “People are not searching on a mobile device like they are on the desktop.” Take that, Google. Via MediaPost Publications 12/04/2010.
Improving keyword organisation isn't easy, but Tom Demers explains it can help drive click-through rates, quality scores and conversions. He calls PPC Keyword grouping by purchase intent one of the most underrated means of driving down costs for paid search and driving up conversions. Read the whole story at PPC Hero. via MediaPost Publications How [...]
Steve Loszewski provides some advice for those who have had paid search ads in Google AdWords get stuck in the “Pending review” status mode. Sometimes the ads are held up in Google's review process. It may seem like a no-brainer, but for starters, don’t delete the old ads until you have the new ones up [...]
Tapping into the need for consumers to following ratings and reviews, Xmarks plans to introduce an advertising service Thursday that adds ranking data and comments to paid-search ads. via MediaPost Publications Web Browser Add On Aims To Improve Paid-Search Click-Throughs By 15% 08/04/2010.
Now Google has real competition. That’s the sentiment from most advertising and marketing executives I spoke with after hearing news of Apple’s iAd system. via MediaPost Publications 09/04/2010.
Recently Facebook has undertaken yet another retooling of the site with a number of changes to make it more attractive to advertisers. Read the rest of the article via MediaPost Publications Will Facebook Users Be Fans of ‘Like’ing Brands? 30/03/2010.
Orange and OpenX Technologies Wednesday will announce a partnership to create the Orange Ad Market, an online advertising exchange designed to give advertisers and publishers another option in real-time bidding and global ad placement. Read the rest of the article via MediaPost Publications Orange And OpenX Create Orange Ad Market Exchange 31/03/2010.
