Search engines
Google Clicks Rise 28% On $9.7 Billion In Revenue
Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the sites of AdSense partners that Google announced during its Q3 earnings call Thursday.
via MediaPost Publications Google Clicks Rise 28% On $9.7 Billion In Revenue 14/10/2011.
How To Expand SEO Campaigns Globally
No borders — that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have international strategies to support expanding paid-search practices internationally. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify created a guide to get started
See rest of articel MediaPost Publications How To Expand SEO Campaigns Globally 19/08/2011.
The Social Search Column I Wish I’d Written
In May, Ryan DeShazer wrote that “Social is the New Search,” and articulated his thoughts on how the adoption and evolution of social media would have a profound impact on traditional search. In that piece, he questioned how Google could remain relevant in a socially-charged world and hypothesised that social channels (Facebook especially) would emerge as mainstream search’s next logical destination.
MediaPost Publications The Social Search Column I Wish I’d Written 19/08/2011.
How Social Media Influences SEO
Crispin Sheridan serves up four reasons that every boss should know about social media’s influence on SEO and its brand. Sheridan suggests marketers should start by going to their preferred search engine and enter in the keyword search box the company’s brand name and the word “sucks.” “Fair warning … brace yourself before you do.” Social media takes marketers back to their roots by helping them get to know potential or existing customers better, including their likes and dislikes.
via MediaPost Publications How Social Media Influences SEO 07/04/2011.
Managing the Content Network in Google and Bing
Google’s and Microsoft’s content networks can cause headaches, but paid search experts should know the reporting tools to effectively manage accounts, according to Jen. She specially points to the gap in time during the ad serving transition to adCenter in mid-October, and offers up tips to ease problems during the estimated two weeks
Managing the Content Network in Google and Bing | The Adventures of PPC Hero.
