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Don’t Get Too Excited About Twitter’s Integration With iOS 5

Admin — Mon, 17 Oct 2011 09:24:07 +0000

The top news of the day on 13 October was about Twitter’s integration into Apple’s now available iOS 5. Which is understandable, if social media is your business.

But I also think it’s an indication of our industry’s tendency to get excited about things that ultimately don’t matter

Yes, this integration is big news, of a sort. But how much will the average user care? In case you can’t tell, this article is going to argue it’s not all that much.

MediaPost Publications Don’t Get Too Excited About Twitter’s Integration With iOS 5, You Geek 13/10/2011.

Four Hidden Gems Within Google Analytics

Admin — Mon, 17 Oct 2011 08:22:37 +0000

This is an investigation into Google Analytics’ V5 current feature set. Some of these features have been around for a while; others are new with the introduction of Google Analytics V5. All are essential if you want to take your implementation to a new level of understanding.

via MediaPost Publications Four Hidden Gems Within Google Analytics 14/10/2011.

QR Codes Become Technology To Manage Reputation

Admin — Sun, 21 Aug 2011 16:51:51 +0000

Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR codes, James Alexander, CEO at Vizibility, told MediaPost.

Those who create an account on Vizibility will have an option to link in Facebook and LinkedIn contact lists when adding a QR code to a Web site, business card or marketing collateral. The link in the code will pull in information from their social graph on a mobile device.

via MediaPost Publications QR Codes Become Technology To Manage Reputation 15/08/2011.

How Google May Use Categories as a Search Ranking Factor

Admin — Fri, 15 Oct 2010 17:08:17 +0000

Here’s a patent for a system and method that determines a composite score for categorized search results. A Google patent filed in 2004, and granted Tuesday, describes how the search engine may try to associate Web pages with categories, and queries with categories, before coming up with a category score for each to use as a method to rank pages for categories.

How Google May Use Categories as a Search Ranking Factor.

How To Define High-Quality Content

Admin — Sun, 23 May 2010 12:19:26 +0000

Building awareness for the brand through high-quality content is useful not only for Web site visitors, but search engine crawlers looking for pages and information to index. Here are four ways high-quality content can help your business.

Read the whole story at SEO Consult.

via MediaPost Publications How To Define High-Quality Content 21/05/2010.

E-commerce calls to action: design tips

Admin — Sun, 09 May 2010 12:43:43 +0000

Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.

It’s not enough just to place a link to buy or add an item to baskets on the product page; retailers need to think about making the button stand out from other elements on the page to attract as many clicks as possible

E-commerce calls to action: design tips from Econsultancy.

The future of web is HTML 5

Admin — Fri, 30 Apr 2010 21:09:37 +0000

Microsoft Agrees With Apple And Google via TechCrunch. It would seem that companies are beginning to realise what we web people have been saying for a while now – the future is Html 5. The fact that Microsoft, Apple and Google have agreed is that historic or have I moved to a parallel universe? Just need the W3C to get it signed off as standard and away we can all go. I would hope that it can be done soon while they are all agreeing it cannot last…

Will it cause the demise of Adobe? No I don’t think so personally, as they have more products in their arsenal than just Flash. Will it make web designers happy – I would guess so. Not having to learn Flash or having to worry about it has got to be a bonus.

New Malware Attack Targets iPad Users

Admin — Wed, 28 Apr 2010 10:09:50 +0000

and so it begins - New Malware Attack Targets iPad Users [ALERT].

Is Google Square?

Admin — Thu, 11 Jun 2009 22:25:25 +0000

At the beginning of June Google released Google Squared which puts search results into labelled boxes. This is a new search under Google Labs which gives topical search results.

Google Squared is yet another innovation from Google Labs. It is really rather cool but still needs some more work. I have been doing a number of searches to try out the new facility. Try doing a search on planets and have a look at the definition of Saturn. It made me chuckle but this is why it is still under Labs. Ideal for categorisation.

Bartz Continues Torpedoing Yahoo Search

Admin — Thu, 11 Jun 2009 13:16:55 +0000

Bartz Continues Torpedoing Yahoo Search.