News

Don’t Get Too Excited About Twitter’s Integration With iOS 5

The top news of the day on 13 October was about Twitter’s integration into Apple’s now available iOS 5. Which is understandable, if social media is your business.

But I also think it’s an indication of our industry’s tendency to get excited about things that ultimately don’t matter

Yes, this integration is big news, of a sort. But how much will the average user care? In case you can’t tell, this article is going to argue it’s not all that much.

MediaPost Publications Don’t Get Too Excited About Twitter’s Integration With iOS 5, You Geek 13/10/2011.

Four Hidden Gems Within Google Analytics

This is an investigation into Google Analytics’ V5 current feature set. Some of these features have been around for a while; others are new with the introduction of Google Analytics V5. All are essential if you want to take your implementation to a new level of understanding.

QR Codes Become Technology To Manage Reputation

Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR codes, James Alexander, CEO at Vizibility, told MediaPost.

Those who create an account on Vizibility will have an option to link in Facebook and LinkedIn contact lists when adding a QR code to a Web site, business card or marketing collateral. The link in the code will pull in information from their social graph on a mobile device.

via MediaPost Publications QR Codes Become Technology To Manage Reputation 15/08/2011.

How Google May Use Categories as a Search Ranking Factor

Here’s a patent for a system and method that determines a composite score for categorized search results. A Google patent filed in 2004, and granted Tuesday, describes how the search engine may try to associate Web pages with categories, and queries with categories, before coming up with a category score for each to use as a method to rank pages for categories.

How Google May Use Categories as a Search Ranking Factor.

How To Define High-Quality Content

Building awareness for the brand through high-quality content is useful not only for Web site visitors, but search engine crawlers looking for pages and information to index. Here are four ways high-quality content can help your business.

Read the whole story at SEO Consult.

via MediaPost Publications How To Define High-Quality Content 21/05/2010.