Google analytics
Four Hidden Gems Within Google Analytics
This is an investigation into Google Analytics’ V5 current feature set. Some of these features have been around for a while; others are new with the introduction of Google Analytics V5. All are essential if you want to take your implementation to a new level of understanding.
How To Calculate Lifetime Value
Not all marketers know the worth of customers. Here’s a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.
via MediaPost Publications How To Calculate Lifetime Value 19/08/2011.
Google Analytics Blog: The Power of Multiple Custom Variables
This is the first part of a two part deep dive guest post about using Multiple Custom Variables.
Google Analytics: How Do I Use UTM Tags?
Are your customers responding well to your email blasts? How can you measure the success of your online marketing campaigns?
Google Analytics Urchin code
Are you are using the old urchin.js code for your Google Analytics? Do you even know how to check? You are also missing out on functionality and significant improvements that Google have made since 2007.
