Can Google Succeed As A Platform Company?
Google announced a range of storage, cloud, and App Engine services this week that should help it compete with Amazon Web services and Microsoft. The offerings focus on supporting enterprise customers on platforms, such as those that require a server host, or retailers and global advertising agencies that want space to store video clips. But a Googler’s post on Google+ questions whether the Mountain View, Calif. company can succeed in supporting platforms.
via MediaPost Publications Can Google Succeed As A Platform Company? 13/10/2011.
Google Clicks Rise 28% On $9.7 Billion In Revenue
Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of aggregate paid-search clicks from ads served on Google sites and the sites of AdSense partners that Google announced during its Q3 earnings call Thursday.
via MediaPost Publications Google Clicks Rise 28% On $9.7 Billion In Revenue 14/10/2011.
In Defense Of Google
Michael Martinez and Jim Rudnick, you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday 16 August about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through ‘quality of the service it provides’ — they get there through marketing, and Google has done PLENTY of that.”
via MediaPost Publications In Defense Of Google 18/08/2011.
Google+ Ads Would Perform Well
An eye-tracking study conducted by EyeTrackShop suggests that if Google+ offered brands an option to place ads on the social network, site visitors would spend at least as much time gazing at them as they would with ads on Facebook.
via MediaPost Publications Google+ Ads Would Perform Well 17/08/2011.
Time To Pile Onto Google?
What’s old is new again.
Remember the years when the likes of Netscape and Apple joined forces with a host of smaller, but no less aggrieved businesses to sue the bejezus out of Microsoft? Or Microsoft’s antitrust battles that resulted in the famous consent decree?
Now, forces are gathering to turn up the antitrust heat on Google. Congress, federal antitrust regulators and many of Google’s rivals are arming for battle. Ironically, Microsoft is one of the fomenters.
via MediaPost Publications Time To Pile Onto Google? 15/08/2011.
