Apple
Don’t Get Too Excited About Twitter’s Integration With iOS 5
The top news of the day on 13 October was about Twitter’s integration into Apple’s now available iOS 5. Which is understandable, if social media is your business.
But I also think it’s an indication of our industry’s tendency to get excited about things that ultimately don’t matter
Yes, this integration is big news, of a sort. But how much will the average user care? In case you can’t tell, this article is going to argue it’s not all that much.