BBT Webmasters » Analytics

Twitter Acquires Analytics Startup

Admin — Sat, 12 Jun 2010 14:34:06 +0000

Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too.

via MediaPost Publications Twitter Acquires Analytics Startup, Supports Promoted Tweets 11/06/2010.

Google Analytics Blog: The Power of Multiple Custom Variables

Admin — Sat, 12 Jun 2010 14:29:00 +0000

This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor a Google Analytics Certified Partner in Northern California.

Google Analytics Blog: The Power of Multiple Custom Variables.

Google Analytics: How Do I Use UTM Tags?

Admin — Wed, 28 Apr 2010 08:14:53 +0000

Are your customers responding well to your email blasts? How can you measure the success of your online marketing campaigns?

via Boomtown Internet Group.

Report: 1 In 5 Mobile Impressions From Connected Devices

Admin — Mon, 19 Apr 2010 15:08:10 +0000

With the launch of the iPad this month, the category of emerging devices that access the Web but aren’t phones is poised to get even bigger. So how is this burgeoning segment shaping up for mobile advertisers?

via MediaPost Publications Report: 1 In 5 Mobile Impressions From Connected Devices 19/04/2010.

Google Docs – New Features/Updates

Admin — Wed, 14 Apr 2010 09:37:58 +0000

Today the Google Analytics blog announced several enhancements to Google Docs

via Google Docs – New Features/Updates – Web Analytics World Blog.

Webtrends To Release Audience Segmentation Automation Module

Admin — Mon, 05 Apr 2010 11:43:34 +0000

Webtrends plans to releases a module Tuesday 6 April that gives marketers the ability to build and automate audience segments in near real-time by pulling in data from Web sites, Facebook Fan pages, email campaigns and more.

Analytics Tips For SEM

Admin — Fri, 02 Apr 2010 15:49:42 +0000

Avinash Kaushik exposes the myths about analytics tools. For examples, if you have more than one clickstream tool, you will fail. Not true. “It is perfectly OK to date as many people as you want [and] it is OK to put them in tough situations,” he writes. “It is OK to go all the way and see if things click.”

Read the whole story at Occam’s Razor.

via MediaPost Publications Analytics Tips For SEM 01/04/2010.

Keeping Tabs On Google’s Ad Innovations

Admin — Fri, 02 Apr 2010 15:22:30 +0000

MediaPost Publications 02/04/2010.

Publishers’ Missed Opportunity: Be Our Guest

Admin — Sat, 20 Mar 2010 18:27:12 +0000

MediaPost Publications 19/03/2010.

Viewing A/B Experiments in Google Analytics

Admin — Tue, 28 Jul 2009 09:38:36 +0000

The ROI Revolution Blog.