Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too. via MediaPost Publications Twitter Acquires [...]
This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor a Google Analytics Certified Partner in Northern California. Google Analytics Blog: The Power of Multiple Custom Variables.
Are your customers responding well to your email blasts? How can you measure the success of your online marketing campaigns? via Boomtown Internet Group.
With the launch of the iPad this month, the category of emerging devices that access the Web but aren’t phones is poised to get even bigger. So how is this burgeoning segment shaping up for mobile advertisers? via MediaPost Publications Report: 1 In 5 Mobile Impressions From Connected Devices 19/04/2010.
Today the Google Analytics blog announced several enhancements to Google Docs via Google Docs – New Features/Updates – Web Analytics World Blog.
Webtrends plans to releases a module Tuesday 6 April that gives marketers the ability to build and automate audience segments in near real-time by pulling in data from Web sites, Facebook Fan pages, email campaigns and more. Read more via MediaPost Publications 05/04/2010.
Avinash Kaushik exposes the myths about analytics tools. For examples, if you have more than one clickstream tool, you will fail. Not true. “It is perfectly OK to date as many people as you want [and] it is OK to put them in tough situations,” he writes. “It is OK to go all the way [...]
MediaPost Publications 02/04/2010.
MediaPost Publications 19/03/2010.
The ROI Revolution Blog.
