Author Archive
In Defense Of Google
Michael Martinez and Jim Rudnick, you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday 16 August about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through ‘quality of the service it provides’ — they get there through marketing, and Google has done PLENTY of that.”
Google+ Ads Would Perform Well
An eye-tracking study conducted by EyeTrackShop suggests that if Google+ offered brands an option to place ads on the social network, site visitors would spend at least as much time gazing at them as they would with ads on Facebook.
via MediaPost Publications Google+ Ads Would Perform Well 17/08/2011.
QR Codes Become Technology To Manage Reputation
Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR codes, James Alexander, CEO at Vizibility, told MediaPost.
Those who create an account on Vizibility will have an option to link in Facebook and LinkedIn contact lists when adding a QR code to a Web site, business card or marketing collateral. The link in the code will pull in information from their social graph on a mobile device.
via MediaPost Publications QR Codes Become Technology To Manage Reputation 15/08/2011.
Time To Pile Onto Google?
What’s old is new again.
Remember the years when the likes of Netscape and Apple joined forces with a host of smaller, but no less aggrieved businesses to sue the bejezus out of Microsoft? Or Microsoft’s antitrust battles that resulted in the famous consent decree?
Now, forces are gathering to turn up the antitrust heat on Google. Congress, federal antitrust regulators and many of Google’s rivals are arming for battle. Ironically, Microsoft is one of the fomenters.
via MediaPost Publications Time To Pile Onto Google? 15/08/2011.
How To Calculate Lifetime Value
Not all marketers know the worth of customers. Here’s a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.
via MediaPost Publications How To Calculate Lifetime Value 19/08/2011.
