Nelson Lee highlights three best practices that address some of the most common problems found when crawling and indexing video content. These include ensuring video URLs are crawlable, stating what countries your videos may play in, and clearly indicating to search engines if videos get removed. Read the whole story at Google Webmaster Central Blog. [...]
Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesnt make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other [...]
The last couple months have brought a growing chorus of complaint about the aggressive, cavalier attitude displayed by the dominant Web companies — especially Facebook and Google — regarding member information and privacy. MediaPost Publications Google Goes Opt-Out On Geotargeting 14/06/2010.
Ignore the search engines at your peril. Today, with so many people flocking online to research purchases, to find suppliers, and to otherwise conduct business — knowing something about how to get traffic to your websites from the search engines is an essential part of marketing. Whether you are a do-it-yourselfer, or use SEO professionals [...]
Google could capitalise on a marketing opportunity Bing decided not to take when it launched images and interactive messages on the homepage of it search engine. With Bing, we saw Microsoft roll out colorful images for the search homepage. Last week Google followed, but on Thursday the Mountain View, Calif., company asked us to choose [...]
Great content doesn’t always get ranked high in query results. It also takes a good URL structure to optimize for search engines, according to Mark Jackson. He give examples of good URL structures that make it easier for search engines to recognize, index and serve up content. Jackson explains that some things to keep in [...]
Microsoft Bing plans to release this summer free tools for webmasters and SEO professionals built in Silverlight 4. Liva Judic tells us one feature allows Webmasters to submit priority URLs, as well as those they want blocked from indexing in SERPs. He also provides updates on Bing’s social updates and wooing of Apple. Read the [...]
Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives Twitter a way to dig deeper into traffic data, apparently Promoted Tweet advertisers like Virgin America give a thumbs-up to the acquisition, too. via MediaPost Publications Twitter Acquires [...]
This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor a Google Analytics Certified Partner in Northern California. Google Analytics Blog: The Power of Multiple Custom Variables.
Google today announced the completion of its new index algorithm called Caffeine. According to Google “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to [...]
