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10 useful examples of mouseover effects for ecommerce sites

14 September, 2013 – 9:38 pm | 3,665 views

Mouseover (or hover) effects can be a useful way for sites to convey information quickly when used well, and can aid conversion.
Of course, such things should be tested for effectiveness, but there are some good examples of their use on ecommerce sites.
Here are ten examples, please suggest any other good ones …

10 new wireframing tools to help you create rapid prototypes

14 September, 2013 – 9:35 pm | 5,520 views

A few years ago there were only a handful of wireframing tools available, which I found either too cumbersome or too expensive to bother with.
Nowadays it seems that a new app for creating mockups is launched every week. Some of them are excellent, and a welcome addition to the UX …

Mobile Self-Service Customer Satisfaction Increasing Demand

8 August, 2013 – 9:05 pm | 3,282 views

Improving customer satisfaction means fostering online services that allow consumers to help themselves — especially in mobile, where demand for such tools continues to rise.
The Zendesk Benchmark study released Thursday 8 August 2013 reveals that the percentage of consumers accessing self-service content from their mobile device rose by 50% in …

The social networks where CEOs don’t really roam

8 August, 2013 – 9:02 pm | 20,580 views

Sixty-eight percent of CEOs have no presence on any social network such as Facebook, LinkedIn, Google+ and Twitter, but a study released Thursday 8 August 2013 compares the presence of those who do.
The research from Domo and, which analyzes the social media habits of CEOs at Fortune 500 companies, …

PayPal tests mobile payments using your face for verification

8 August, 2013 – 8:55 pm | 4,018 views

PayPal is rolling out a new trial for British consumers to see if they really can leave their wallets at home.
Recently kicking off in London borough Richmond upon Thames, the test includes 12 different merchants set up to accept PayPal payments, according to the company.
Using the PayPal app for iOS, …

Augmented reality on the road to purchase

8 August, 2013 – 8:48 pm | 2,300 views

Consumers are very gradually learning to point their phones at things to receive benefit.
For years, marketers enamored with QR codes have been plastering them onto newspaper and magazine pages as well as billboards.
And years ago, AR (augmented reality) company Layar allowed house shoppers in the Netherlands to point their phones …