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Home » FaceBook, Online behaviour, Social media, Twitter

Social media’s entertainment factor

Submitted by on 7 April, 2012 – 10:33 amNo Comment | 1,101 views

Nine out of 10 people view social networking sites as a new form of entertainment, and more than half say social media sites are important tastemakers in determining what to watch and buy, according to a survey of 750 social network users aged 13 to 49 carried out by The Hollywood Reporter and Penn Schoen Berland, writes Mark Terry.

And close to 80% of those surveyed say they always/sometimes visit Facebook while enjoying TV, while 41% tweet about the shows they are watching. More than half post on social networking sites while viewing television to feel connected to other who might be tuning in.

via Social media’s entertainment factor | brand-e.


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