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Home » Google analytics

How To Calculate Lifetime Value

Submitted by on 21 August, 2011 – 4:48 pmNo Comment | 606 views

Not all marketers know the worth of customers. Here’s a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.

via MediaPost Publications How To Calculate Lifetime Value 19/08/2011.

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