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As a child you might have been told by an adult that you should get your head out of the clouds but now we are storing our data there. Is this a good thing or a bad thing?
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How To Optimise Keyword Bids

Submitted by on 19 June, 2010 – 8:25 amNo Comment | 646 views

Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesnt make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.

Read the whole story at Search Engine Land.

via MediaPost Publications How To Optimise Keyword Bids 18/06/2010.

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