How To Optimise Keyword Bids
Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesnt make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.
Read the whole story at Search Engine Land.
via MediaPost Publications How To Optimise Keyword Bids 18/06/2010.
