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E-commerce calls to action: design tips

Submitted by on 9 May, 2010 – 12:43 pmNo Comment | 1,176 views

Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.

It’s not enough just to place a link to buy or add an item to baskets on the product page; retailers need to think about making the button stand out from other elements on the page to attract as many clicks as possible

E-commerce calls to action: design tips from Econsultancy.

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