Take Google Off The Ad Media Plan?
What if Google disappeared? While it is not likely that it will abandon the search engine as its main advertising network, Chris Copeland, CEO at GroupM Search in the Americas, reminded Search Insider Summit attendees in Captiva, Fla. Friday that they have other options to reach consumers.
Marketers need to think about integrating various strategies into each campaign. So Copeland makes a case for media buys to include several media, such as contextual and mobile as well as search and display ads on Bing and Yahoo.
via MediaPost Publications Could Marketers Take Google Off The Ad Media Plan? 19/04/2010.
