Study: Social Media Vital To Consumers Seeking Healthcare Information
Amidst a crisis in national health care, consumers say health and related product Web sites are as vital to their well-being as physical interactions with health care providers. That’s according to a new study of 1,350 consumers by direct marketing agency Epsilon, which found that 40% of online consumers use social media for health information — reading or posting content — while the frequency of engagement varies widely.
via MediaPost Publications Study 09/04/2010.
