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How To Group PPC Keywords By Purchase Intent

Submitted by on 10 April, 2010 – 10:42 amNo Comment | 701 views

Improving keyword organisation isn't easy, but Tom Demers explains it can help drive click-through rates, quality scores and conversions. He calls PPC Keyword grouping by purchase intent one of the most underrated means of driving down costs for paid search and driving up conversions.

Read the whole story at PPC Hero.

via MediaPost Publications How To Group PPC Keywords By Purchase Intent 08/04/2010.

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