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Head in the clouds

18 July, 2012 – 6:45 pm | Comments Off173 views

As a child you might have been told by an adult that you should get your head out of the clouds but now we are storing our data there. Is this a good thing or a bad thing?
Security has to be the biggest issue so just how secure is it? …

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Google Releases New AdWords API

7 October, 2012 – 1:48 pm | 232 views

Google has launched a new AdWords API that includes shared budgets and reports, along with the ability to rotate in with other ads and set up demographic targeting at the ad group level. The AdWords team also tells marketing it will “sunset” v201206 at the end of February 2013.

via MediaPost Publications Google Releases New AdWords API 05/10/2012.

Marketers Increasing Digital, Mobile Multicultural Efforts

7 October, 2012 – 1:44 pm | 209 views

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media.
According to a new survey from the Association of National Advertisers, 87% of marketers are either increasing or maintaining their spending levels on …

How To Automatically Reduce Duplicate Web Pages

7 October, 2012 – 1:41 pm | 262 views

BloomReach this week launched an algorithmic de-duplication technology that detects and reduces duplicate pages on Web sites. It does so without manual intervention, reducing about 95% of pages with duplicate content, increasing the signal-to-noise ratio and ensuring that the most relevant pages get found.
The platform, BloomReach Dynamic Duplication Reduction (DDR), is …

iPad’s Smart Cover Might Get Its Own Flexible Display

5 August, 2012 – 4:32 pm | 286 views

A patent application filed by Apple reveals an interesting possible development of iPad’s Smart Cover, which may get a display of its own down the road. The application, originally filed in August 2011 and made public today, describes “thin flexible display technology” which can be integrated into the cover. This …

Is This App the Next Siri — or the New Big Brother?

5 August, 2012 – 4:14 pm | 265 views

Name: Saga (only available by invitation only and only for the USA currently)
Quick Pitch: Saga observes your real-world activity through the eyes of your mobile phone.
Genius Idea: After Saga has become familiar with your patterns of activity, it starts making personal recommendations.
We all have our daily routines — bus route, …

VoiceGem Sends Voice Messages Via Email

5 August, 2012 – 3:56 pm | 215 views

Free, nonintrusive and personal are what put the “gem” into VoiceGem, a new app for iPhone and the Web launched on 3 August by a pair of Stanford grad school students. Like many good ideas, VoiceGem was conceived out of an unmet need.
Arda Kara and Alexander Blessing shared the problem …

Google drive replaces Google docs

24 July, 2012 – 9:10 pm | 217 views

Access everywhere. Google Drive is everywhere you are – on the web, in your home, at the office and on the go. You start with 5 GB free which is more than DropBox gives you on sign up. DropBox is equally as good and I use both to give me 7GBs+ …