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Head in the clouds

18 July, 2012 – 6:45 pm | Comments Off on Head in the clouds1,856 views

As a child you might have been told by an adult that you should get your head out of the clouds but now we are storing our data there. Is this a good thing or a bad thing?
Security has to be the biggest issue so just how secure is it? …

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10 useful examples of mouseover effects for ecommerce sites

14 September, 2013 – 9:38 pm | 3,687 views

Mouseover (or hover) effects can be a useful way for sites to convey information quickly when used well, and can aid conversion.

Of course, such things should be tested for effectiveness, but there are some good examples of their use on ecommerce sites.

Here are ten examples, please suggest any other good ones you have seen…

via 10 useful examples of mouseover effects for ecommerce sites | Econsultancy.

10 new wireframing tools to help you create rapid prototypes

14 September, 2013 – 9:35 pm | 5,544 views

A few years ago there were only a handful of wireframing tools available, which I found either too cumbersome or too expensive to bother with.
Nowadays it seems that a new app for creating mockups is launched every week. Some of them are excellent, and a welcome addition to the UX …

Mobile Self-Service Customer Satisfaction Increasing Demand

8 August, 2013 – 9:05 pm | 3,293 views

Improving customer satisfaction means fostering online services that allow consumers to help themselves — especially in mobile, where demand for such tools continues to rise.
The Zendesk Benchmark study released Thursday 8 August 2013 reveals that the percentage of consumers accessing self-service content from their mobile device rose by 50% in …

The social networks where CEOs don’t really roam

8 August, 2013 – 9:02 pm | 20,593 views

Sixty-eight percent of CEOs have no presence on any social network such as Facebook, LinkedIn, Google+ and Twitter, but a study released Thursday 8 August 2013 compares the presence of those who do.
The research from Domo and CEO.com, which analyzes the social media habits of CEOs at Fortune 500 companies, …

Google Releases New AdWords API

7 October, 2012 – 1:48 pm | 3,180 views

Google has launched a new AdWords API that includes shared budgets and reports, along with the ability to rotate in with other ads and set up demographic targeting at the ad group level. The AdWords team also tells marketing it will “sunset” v201206 at the end of February 2013.
via MediaPost Publications …

Marketers Increasing Digital, Mobile Multicultural Efforts

7 October, 2012 – 1:44 pm | 3,962 views

As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile media.
According to a new survey from the Association of National Advertisers, 87% of marketers are either increasing or maintaining their spending levels on …

How To Automatically Reduce Duplicate Web Pages

7 October, 2012 – 1:41 pm | 2,438 views

BloomReach this week launched an algorithmic de-duplication technology that detects and reduces duplicate pages on Web sites. It does so without manual intervention, reducing about 95% of pages with duplicate content, increasing the signal-to-noise ratio and ensuring that the most relevant pages get found.
The platform, BloomReach Dynamic Duplication Reduction (DDR), is …